Consumer electronics need a diverse set of custom ESD solutions for each of the different chip functions integrated into the systems:
Many consumer devices use high-bandwidth communication (wired/wireless). Those need ESD protection with low parasitic capacitance
To reduce cost, the system on chip is typically designed on the most advanced CMOS and FinFET processes. The core transistors on these processes are very sensitive to ESD stress. Effective ESD protection clamps are required
The applications frequently require chip interfaces operated at a higher voltage, beyond the standard I/O voltage range.
The power consumption of the devices must be kept low. Low leakage ESD protection concepts come in handy.
Moreover, the right ESD solutions can help to reduce chip design cost, reduce chip production costs and improve time-2-market.